What does Gen Z and Gen Alpha marketing look like</a>
Gen Z-ers and Gen Alpha are digital natives, you need to know how to market to them and be on their level.
Welcome to the next-gen of digital marketing and PR….
As a brand📱 you need to be digitally savvy, to be able to engage, reach and speak to them.
Not only that, you need to be where they are, working with who they watch and are influenced by and get into their minds!
What is Next-Gen marketing?
It’s marketing designed to speak, reach and engage the next generation of consumers. So, that covers (partly Millennials), Gen Z-ers and the next-gen that is Gen Alpha.
No matter your business, sector or industry you need to be speaking across multiple generations.
These consumers especially Gen Z-ers at the moment have BIG buying power!
In 2022, it was reported by Business Insider that they have over $360 billion in disposable income, more than double what was estimated three years ago.
So to put it simply… 👇🏽
If you market to them and get it right…
You can make BANK! 💸 💸 💸
Let’s introduce you to, your current & future customer 👇🏽
Gen Z and Gen Alpha are not only your current, but future customer.
They’re shaping the way consumers shop, communicate and engage with one another. Their opinions are the driving force behind the innovation of new technology, social media and trends.
It’s time we all appreciate their influence 🙌🏼.
Nailing Gen Z & Gen Alpha marketing🔩
…‘85% believe brands should not just be about profit’*
Brands think that Gen Z and Gen Alphas eat, sleep and breathe their phones 📲. While this is partly true (as I’m sure we’re all guilt of phone love) it’s so much more than that. 75% of Gen Zer’s believe that their generation are key in changing the world and they want to support brands that share the same ethos.
So… be open and transparent about your business, share your sustainability efforts (♻️ don’t fake Greenwash shit - they can see through that), and connect with Gen Z on a personal level about the topics that matter the most to them.
‘Be transparent’
Platforms matters
Gen Zer’s spend an average of 3 hours on social media every day covering about 8 different platforms each month*.
This doesn’t mean you need to be promoting on every single platform… every single day… and only on mobile phones.
This is where multi-channel marketing comes into the play. Switch up your content so that it meets their needs on each different platform whether that’s shopping on Instagram and TikTok or watching influencers on Youtube.
Check out more about branding on platforms in our blog here.
79% of Gen Z’s and Gen Alphas in the UK and Ireland are more likely to make a purchase after seeing it recommended by an influencer*
📣 We must sound like a broke record as we’ve preached about this alot…
No matter what you think about Content creators and Influencers they’re here to stay! However, the way consumers buy into Content creators and influencers is starting to change.
Gen Z and Gen Alpha can see through the paid ads and gifted products and want more authenticity, enter, ‘Genuinfluencers’. Start working with influencers that genuinely love your products that you can build long lasting relationships with as they will provide longer relationships with them.
Learn more about influencer marketing here.
‘Influencers are about more than just promoting products’
Innovation + Gen Alpha = The Future
Ok so marketing to Gen Alpha might seem a bit farfetched seeing as they are probably still in primary school… but they’re not to be neglected!
It’s clear to see that Gen Alphas have been born into a super fast, high tech computing world which will no doubt be influenced by artificial intelligence, voice control and robots in the upcoming years. Because of this, marketers should pay close attention to predicted macro trends that will definitely hold an influence over these future consumers and get a head start in the game.
Personalisation is KEY!
With Gen Z predominantly shopping online and 30% buying from social media ads*, to really stand out against competitors you should offer personalisation that enhances their user experience.
For example, using customised video ads, chatbots, personalised discounts on items and gift and data such as location (with permission) to promote products nearby.
This will help your brand stand out against the incredible amount of information they are exposed to on a daily basis.
‘Personalised experiences = loyal customers’
Be Relatable
Hint 🤫 you don’t just have to sell to engage with Gen Z’s.
Create polls, humorous content, shareable memes, comment on political subjects (don’t be afraid to speak what everyone else is thinking), jump on TikTok trends, do anything to communicate and build trust with them.
Just listen 👂🏽
82% of Gen Z consumers will buy from a brand after reading reviews*.
Just like turning to influencers and YouTube videos, Gen Z shoppers will turn to social media to gain more information before making a purchase, especially if the purchase is a little spenny 💸 💸.
Respond to reviews on your website, create incentives, create simple templates you can quickly send out after purchases, and don’t be afraid to respond to feedback on social media like Twitter and Instagram to show transparency.
How to do it👇
Take a leaf from some of the brands below.
Crocs, Spotify, Just Eat, Burger King to name a few know how to do it.
Spotify Wrapped
Viral marketing campaign that allows users to see all of their listening data from songs, artists, genres that they can share online.
Remember, you have more than one demographic and you have to market differently to each. Yes, your brand story, ethos and what you say can and should stay the same.. but how you communicate it to each needs demographic needs to be clear and define.
Not to mention having a multi-channel approach.
When we hear brands tell us…
“… Are customers aren’t millennials or Gen Z…”
“They’re not right for our brand…”
“We don’t pay and/or work with for content creators/influencers…”
and so on… 😬 this is usually our face (on the inside of course).
For perspective, do you think Gucci, Prada, Vintage Prada, Jacquemus to name a few, go out to market toGen Z-ers?
Simple answer is: NO!
But, thanks to TV shows like Euphoria and music artists like Cardi B, Drake and Central C these brands are not only in the mind of Gen Z-ers, but they are spending their money on them and if they don’t have them, they want them or find a way to get them.
All so they can flex on the gram or TikTok… which of course has a snowball effect and drives more demand, search, want and need!
If you don’t know, get to know👏
For the OG brands out there, that don’t think that Gen Z and Gen Alphas are your target audience, you need to know they’re the future of your brand.
You should incorporate them into your marketing strategy or at least start researching how to engage them for the future.
But, if you’re not sure where to start or need a little extra help, contact us here✌️. We got you!
💡 Research is key to understanding their behaviour
💡 Don’t just sell, ENGAGE!
💡 They are the future ✨