How can brands and businesses connect with Gen Z consumers?

Let’s talk Gen Z…

These are consumers now and you should be marketing to them in some way. Creating engaging/sharable content that will get your brand in their minds and on their lips…

In the ever-evolving landscape, one generation stands at the forefront of shaping the market: Generation Z.

Born between the mid-1990s and early 2010s, Gen Z has emerged as a dynamic force, wielding immense influence over the success or failure of brands and businesses worldwide. If you aspires to conquer this vast and discerning consumer base, you've come to the right place!

It’s time for you to start understanding their unique mindset to crafting authentic experiences that resonate with their values - because YES, this is key to understanding. This short but sweet blog gives you some top level ideas and things to consider/think about to unlocking a lasting connection with Gen Z consumers.

Here are some best practices that brands can follow:

Want a slice of that Gen Z pie?

Define your target audiences:

We would really recommend creating ‘consumer profiles or personas’. This is a great way to have a better understanding of their buying behaviour and the best ways to communicate and reach them. All audiences receive marketing messages differently and to have success you need to be experts in this. By having all this information you can create campaigns that reach them and as a result they engage with. No two audiences are the same and not all engage with brands on social media.

Collaborate on campaign ideas:

There is real value in campaign creation, but it should be the right sort of campaign. If you’ve done the above, campaign planning becomes easier. You can do this in-house or consult with an agency (like us) to brainstorm ideas that are authentic, relevant and engaging to your target audience. By doing this it ensures that the campaign aligns with you and speaks to the values and interests of the audience. If you lack a marketing budget, you can still be create with campaigns across your digital channels (and no we don’t mean the Like, Share, Tag) many consumers don’t like them or engage with them well.

Leverage social media:

YES, we aren’t going to get away from social channels! However, how they’re used is important. Like anything, it all goes back to understanding your different audiences. Depending on the demographics we might find that the website, Instagram and TikTok are enough for you. Or it could be Facebook, Twitter, Instagram and Trustpoilt. Either way, these platforms are crucial for engaging with your customers. But, be clear on what story/ message you’re using on each. Don’t just blanket share (to cut/save time). As the results will be lacking - why would a customer engage with you on Insta if you share the exact same content on TikTok?

Monitor and analyse results:

Yes, data led marketing! We would highly recommend regularly tracking the performance of your campaigns and content and adjust your strategy accordingly. By doing this, it gives you great insight into what is working and what isn’t working. Which can led you be improve efforts and spend in the right areas.

Marketing is one of the biggest elements brands need as it supports business growth and scalability. Whether you want to think about it or not, Gen Z are the consumers of today, tomorrow and the future, with Gen Alpha very close on their heels.

Future proofing your brand is not something that should be overlooked or to think about “later”. Even during downturns in the economy - Brand building should be the main focus to secure longevity.

Get in touch to see how we can transform your brand into something extraordinary!

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