Thank you Trisha Paytas… We’re fully aware and involved in the highly anticipated movie ‘Wicked’.

But, us being marketers, we’ve decided to look at the "Wicked" brand partnerships, and explore the risk of consumer fatigue and why brands should be strategic with collaborations…

📸: Vanity Magazine 2024

Let’s talk about how Hayu FanFest is redefining fandom culture by connecting brands with passionate reality TV fans. Discover insights and learn the impact of fan-first and social-first strategies. And how these create powerful, community-driven campaigns that resonate with fans and elevate brand engagement…

Crumbl Cookies have taken the U.S. by storm with their viral flavours and TikTok fame. But, there’s more to the story - we dive into how social media catapulted their growth, the challenges they face in representation, and why inclusivity could be key to their future success….

Let’s get real here… we hate tokenism and tick box marketing especially to communities and subcultures.

Learn how Uber, Unilever, and others are making meaningful impacts beyond Pride, building inclusivity into their business strategies…

Why we're loving Nutter Butter right now... and we aren't even US based. TikTok is a platform that brands still overthink and get wrong.

Yet, this little nut cookie has amassed 1.1 million followers and engagement on a next level.

And here's why...

Let's be 'very demure, very mindful and very cutesy' when it comes to jumping on social trends.

But, on a real, let's talk about this. Having fun with content and comms is one the best ways to reach your audience, but be careful and here's why....