The pitfalls of CEOs managing marketing…
and why delegation is key.
Marketing plays a pivotal role in your brand's success.
However, many of you CEOs and business owners often find yourselves tempted to take the reins of marketing, believing you can drive your brand to new heights single-handedly…
While your passion and vision are commendable, there are significant pitfalls to when you (CEOs and business owners) attempt to manage and drive the marketing yourself. So, we're here to explore the challenges that you may face.
In the world of business, especially among smaller companies and startups, it's not uncommon for you (the CEOs and business owners) having to wear multiple hats to keep the ship afloat.
However, there's one crucial area where we believe should be left to the experts… yep, we’re talking about the marketing and brand building!
For perspective, we’ve slowly moved away from working with start-ups, small and local brands who don’t have marketing budgets and understand the investment need to build brand and really grow. But trust us, we’ve been there got the t-shirt and everything that goes with it. What prompted this blog, was a conversation Rochelle was having with a small business owner.
While some CEOs and business owners excel in this role, many should consider delegating this function to experts for the sake of their brand's growth and success. So, we'll explore why some CEOs and business owners might not be the best fit for managing marketing and why delegation is often the wiser choice.
Lack of expertise
One of the primary reasons why you might not be the ideal candidate for managing your marketing is the lack of expertise in that field. Marketing is a ever-evolving discipline that requires (in some areas) specialised knowledge and skills. Effective marketing involves understanding consumer behaviour, market trends, digital technologies, analytics, and best use of various marketing channels.
While some CEOs may have a basic understanding of marketing principles, they often lack the in-depth knowledge and experience required to create and execute a comprehensive marketing strategy. Relying on someone with the necessary expertise can significantly enhance the effectiveness of a brand's marketing efforts.
Time constraints
Yeah, we get it your time is limited. You already have a multitude of responsibilities, such as strategic planning, financial management, and overall business operations. Taking on marketing in addition to these responsibilities can be overwhelming and lead to a lack of focus. Effective marketing requires time and attention, from planning campaigns to analysing data and making adjustments based on performance.
Delegating marketing responsibilities allows you to allocate your time more efficiently and focus on your core competencies, such as leadership, strategic decision-making, and business development.
Biased decision-making
Another challenge when you manage marketing is the potential for biased decision-making. Yeah, the reality is close involvement in your products or services can lead to a lack of objectivity in marketing campaigns. You might be so passionate about your offerings that you struggle to see your brand from a consumer's perspective.
Professional marketers, on the other hand, can bring an external perspective and unbiased insights, helping to tailor marketing strategies to the actual needs and preferences of the target audience. This objectivity can lead to more effective and customer-centric marketing campaigns.
Adaptability and innovation
Marketing is a rapidly evolving field. New digital platforms, technologies, and consumer trends emerge continuously. Keeping up with these changes is a full-time job in itself. If marketing isn’t your core skill, you'll lack the time and inclination to stay updated on the latest marketing developments.
Experienced marketers (yes experienced not juniors or admin assistants etc), are well-versed in the ever-changing landscape of marketing. They can swiftly adapt to new trends and technologies, ensuring that the brand remains competitive and innovative in its marketing efforts.
Resource allocation
Effective marketing often requires a significant allocation of resources, including budget, team members of various level and technology. You may not fully understand the resource requirements or may inadvertently divert resources away from marketing to other areas of the business, because having a jack of all trades suits… your needs and not the business!
Professional marketers are trained to evaluate and make informed decisions on how to allocate budgets for optimal results. They can create/ manage budgets, support marketing teams, and select the right tools and channels to maximise the your brands marketing ROI.
Whether you agree or disagree with us, this is our view and experience.
While there are certainly exceptions, it's essential for you to recognise the potential drawbacks of managing or micro-managing your brand's marketing yourself. Delegating and working with teams, freelancers or agencies is one of the best things a brand can do. When it comes to marketing responsibilities, working with experts and skilled people with the right knowledge and objectivity can lead to more effective and successful marketing campaigns. This, in turn, can help your brand, achieve growth and success. So, while CEOs and business owners have many talents, sometimes the wisest choice is to entrust marketing to the professionals.
Check out some of our work, if you don’t believe us.
If you would like to chat to us about a project or campaign idea… get in touch.
Want to find out how we can help you build your brand and reach wider audience?
Let’s have a chat.
📧 Drop us an email: emailinfo@rochellewhiteagency.com
📱Call or Whatsapp us on: +447388 438560
