LAZY OAF X HELLO KITTY
DEBUT MAGAZINE EDITORIAL SHOOT
PROJECT OVERVIEW
Rochelle White Communications collaborated with the Debut magazine team to produce captivating visual content for both the print magazine and online platforms.
We created the campaign ‘'Filthy Happy Junk'
The project involved coordinating with various talent managers and teams to ensure the successful execution of photo shoots and maintaining the artistic vision of the magazine.
“Strong creative vision and ability to conceptualise ideas visually. They had great knowledge of current trends in fashion, photography with excellent communication skills to convey ideas effectively to the team.”
— Editor, Debut Magazine
ART DIRECTION
The vision 80s diner with edge... I kinda have a love for the 80s and that pastely, soft focus goodness!
Develop and maintain the artistic vision and aesthetic of Debut magazine.
Collaborate with editorial staff to understand the theme and tone of each issue.
Conceptualise photo shoot ideas, themes and visual storytelling approaches.
Provide creative direction to photographers, stylists, and models during photo shoots.
Ensure consistency in visual style across all platforms, including print and online.
PRODUCTION SUPPORT
Coordinate logistics for photo shoots, including location scouting, prop sourcing, and equipment rental.
Manage budgets and timelines for each shoot to ensure efficient use of resources.
Arrange transportation and accommodations for talent and crew as needed.
Oversee set preparation and ensure all necessary equipment and props are available on shoot days.
Handle post-production tasks such as image selection, editing, and retouching.
PRODUCTION SUPPORT
We successfully contributed to the production of visually compelling content for Debut magazine, both in print and online. By combining creative expertise with efficient production management, the team ensured the timely delivery of high-quality imagery that aligned with the magazine's brand identity and editorial vision.
📸: Photography Ruth Rose
🎨: Art Direction (US/ Rochelle and Debut Magazine)
Looking for that Creative Direction for a campaign that captures your brand and resonates with Gen Z?
Get in touch with us today.
- Editorial
- Brand collaboration
- Creative Production
