How do you measure marketing ROI effectiveness?

Out of home advertising (OOH)

Let’s start off by saying… we’re in a pay to play era when it comes to marketing.

Understanding the true return on investment (ROI) is more important than every.

Right now every pound spent must be accounted for and every campaign scrutinised for effectiveness. As an agency, we recognise this pressing need for clarity and precision in creating marketing strategies. We understand that you’re searching for solutions that not only promise better analytic data but also deliver actionable insights to maximise your marketing spend.

Looking for a better ROI

Yeah, we know you’re demanding more from your marketing activities. You need to understand and be able to pinpoint which channels are driving the highest returns and which ones are falling short. According to recent studies, 63% of brand managers and CMOs cited "measuring ROI" as their top challenge. This underscores the urgency for better analytics and attribution models.

The power of data

Analytics should serve as the compass guiding you through your marketing. By understanding and harnessing the power of data, you can gain invaluable insights into consumer behaviour, campaign performance and market trends. However, the key lies not just in collecting data but in interpreting it effectively.

Here are RW Comms, we specialise in leveraging advanced analytics tools to provide our clients with actionable insights. From identifying high-performing channels to optimising ad spend allocation, our analytic-driven approach ensures that every marketing pound is invested wisely and in the right area.

The rise of attribution models

Attribution models play a crucial role in accurately measuring the impact of marketing campaigns across various touch points. Yet, traditional models often fall short in capturing the full customer journey. Brands are increasingly turning to advanced attribution models, such as multi-touch attribution and algorithmic attribution, to gain a holistic view of their marketing effectiveness.

It’s time to implement better models, that can attribute value to each interaction along the customer journey, from initial awareness to final conversion. This granular understanding will enable you to optimise your marketing mix for maximum impact.

Brand partnership and collab

Partnering for success

In the pursuit of a better ROI, we’ll say it now… we believe collaboration is key. Working with experienced teams and agencies can provide you with the expertise and resources needed to achieve your marketing goals. From developing tailored well targeted strategies to executing campaigns and activations, we can offer invaluable support every step of the way.

A great example of this, is our successful campaign between Scholl and Veet, which serves as testament to the power of strategic collaboration. This campaign, saw a 88% increase in sales following the implementation of a data-driven targeting strategy. Veet also experienced a 220% increase in website engagement post-event and an average 30% return customer visit and purchase rate. By partnering with us, both Scholl and Veet were able to leverage better data insights and consumer behaviour to identify and engage with their target audience more effectively.

The past few years a lot has change in marketing and consumer behaviour and it’s becoming increasingly competitive. This is why understanding ROI and effectiveness is paramount for you when you’re seeking to thrive and standout. It’s time to really invest in creative marketing decisions along with advanced analytics and attribution models, that can unlock valuable insights to better drive informed decision-making and maximise your marketing ROI.

As an agency, we're committed to empowering you with the tools and expertise you need to succeed. Whether that’s by optimising ad spend allocation or developing innovative campaign strategies, we're here to help you with confidence and clarity. Together, we can turn marketing investments into measurable results and achieve success that truly makes an impact.

See some of our successful results here.

Let’s work together.

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