How does culture influence marketing?
As you might have guessed, we know a thing or two when it comes to uniting brands to culture, sub-cultures and communities through marketing and content.
We've found that (still) many brands struggle to tailor their brand tone of voice, imagery and messaging to a wider range of audiences.
It's ok, we're here to help.
So, just for some context and understanding, Culture has a huge impact on marketing strategies for brands (yes, even brands like yours). Culture has a much bigger affect on consumers' lifestyle than you might think.
That’s why it’s so important for you to focus on building in culturally relevance. That means by things like cultural values of your consumers, understanding their needs and wants, who they’re influenced by and what media’s they watch and interact with. This shows that you understand your audience(s), know them well and as a result they can relate to you more.
👉🏽 The importance of culture in the world of marketing is huge.
If you haven't seen or read some of our pervious blogs, check them out for more insights.
So, if you wasn’t already aware there's been a shift in what consumers are looking for from brands (like yours), which you might not be aware of.
Did you know:💡
65% of Gen Z consumers want content that is personally relevant to them and not generic.
Now, don't freak out reading that thinking 'ahhhh we can't personalise all our marketing and content for individuals!'.
It's all good, we got.
Basically, Gen Z-ers and even Millennials don't want brands that just sell to them all the time and push products. They want to see more of themselves in the marketing and content being produced and shared. They want to be able to relate to you on a more personal level.
If you're content isn't showing diverse people across various sub-cultures they've already switched off. This is why, being able to connecting with youth culture and sub-cultures are key.
💡 Thinking and speaking to wider audiences help to drive and create demand for you brand #facts.
Let’s take a little look at brands like Vans Footwear and Nike (Jordans & Air force 1) as an example.
Both these brands (and more) have a wide reach among all demographics and cultures. Technically, they don’t have a one size fits all across their marketing efforts.
Most of the want and demand was, has and is created by real people (consumers) across various demographics, cultures and sub-cultures. Which comes in the form of sporting events, music, celebrities, Grime artiest, Rappers, Singers, Creators and more.
🤔 Why do you think that is?
Both brands marketing approach across all their comms such as campaigns, social content, partnerships and collaborations is driven by diverse messaging that is targeted to the intended consumers.
They both know and understand who their trying to reach, engage and relate to. They who their customers watch and where (YouTube and Netflix), who their influenced by and most importantly making sure that their consumers can see themselves in everything they create and share.
It's really that simple. Just how marketing should be.
No matter who you're trying to marketing to, you need to really define your approach and be really clear on what consumers you’re wanting to reach.
Because if you don't or Gen Z and Gen Alpha will not relate to you and the future won’t be looking bright.
