Twitch an untapped market for brands…

Twitch logo: 2023/24

Let’s introduce you to Twitch…

It’s a popular online platform where people can watch and interact with live streams of various activities, primarily focused on video games, but also including other interests like music, art, cooking, and more. It serves as a hub for both viewers and content creators to connect and engage with each other in real-time.

Twitch Fact…

Twitch's popularity has grown exponentially over the years.

As of September 2021, it had over 30 million daily active users and more than 9 million active streamers each month. Its viewership numbers have surged, with billions of hours watched annually.

At its core, Twitch allows individuals (known as streamers) to broadcast their activities live over the internet, while viewers can watch these streams and participate in chat discussions. Streamers often share their gameplay, provide commentary, and interact with their audience, fostering a sense of community and entertainment.

It’s popularity has skyrocketed over the years, transforming it into a leading platform in the live streaming industry. So,why is this platform an untapped market for brands? Well, we have a few reasons:

🙋🏾‍♂️ Niche audience:

Twitch has a highly engaged and passionate community of gamers, esports enthusiasts and creative content creators. This platform attracts a specific demographic that is often difficult to reach through traditional advertising channels. By tapping into this niche audience, you can target your messages more effectively and engage with a community that is genuinely interested in your products or services.

🎥 Live interaction:

Twitch offers real-time interaction between streamers and viewers through chat functionality. This live interaction creates a sense of community and fosters a deep connection between streamers and their audience. When you become a part of this interactive experience, it can enhance your brands perception and create a positive association with the streamer and the community.

🙌🏽 Authenticity and trust:

Many Twitch streamers often have dedicated fan bases built on authenticity, expertise and trust. When they choose to work with you, their audience often perceives it as a genuine endorsement rather than a traditional advertisement. This authenticity helps to establish credibility and build trust with their audience, leading to higher engagement and brand loyalty.

🎨 Creative integration opportunities:

Twitch will allow you to be integrated into the content in unique and creative ways. Streamers can showcase products during their live streams, incorporate branded elements into their channel design, or even create custom branded content. This level of integration provides an immersive and memorable experience for viewers, making it more likely for your brand to resonate with the audience.

TWITCH HACK

To effectively use Twitch for advertising and brand building, brands should consider partnering with streamers, Esports/ gaming events…

Strategies you should consider when thinking of Twitch partnerships:

🫱🏽‍🫲🏼 Partnering with streamers:

Collaborating with popular streamers who align with your values and target audience can yield excellent results.

🎮 Supporting Esports and gaming events:

Twitch known for its strong presence in the esports and gaming community. You can sponsor esports tournaments, gaming events or teams to gain visibility and establish yourself as supporters of the community. This approach helps you to build brand recognition and association with the excitement and passion of the gaming world.

🧩 Interactive advertising:

Leveraging the platforms interactive features, you can engage with viewers through chat, polls, giveaways or exclusive promotions. By actively involving the audience, you can create a sense of participation and make your advertising more memorable and impactful.

🙋🏾‍♂️ 🙋🏼 🙋🏽‍♀️ Building brand communities:

You can create your own Twitch channels or sponsor community-driven channels to build a dedicated fan base. By consistently streaming relevant content, interacting with viewers, and providing value to the community, you can establish yourself as an authentic part of the Twitch ecosystem.

Creators on Twitch appreciate brands that choose to work with them and advertise on the platform and here’s why:

💰 Revenue stream:

Advertising and brand partnerships provide a significant source of income for many Twitch streamers. By working and even partnering with brands, creators can monetise their content and continue to produce high-quality streams for their audience.

🏅Validation and recognition:

Choosing to collaborate with streamers, signifies that your content and influence are being recognised and valued. This recognition can boost a creator's reputation within the Twitch community and lead to further opportunities.

📽️ Enhanced production value:

Brand partnerships often provide streamers with resources and support to enhance the production value of their content. This can include access to better equipment, promotional materials, or professional guidance, enabling streamers to elevate their streams and provide a better viewing experience for their audience… imagine being associated with that.

🫶🏽 Strengthened connection with the audience:

Streamers deeply care about their community and strive to provide engaging and entertaining content. When brands align with a streamer's values and connect with their audience in an authentic way, it strengthens the streamer's bond with their viewers. This, in turn, leads to increased loyalty and support from the community.

In our opinion Twitch is undervalued and under used platform for brands. Now, we’re not saying all brands should be jumping on this, but it is something worth exploring.

Streaming offers brands a unique and untapped market with a highly engaged audience. By leveraging the live interaction, authenticity and creative integration opportunities on the platform, brands can effectively advertise and build their brand presence. When brands collaborate with Twitch streamers, it benefits both parties by providing revenue, validation, enhanced production value, and a strengthened connection with the audience.

Is this a channel you would consider?

If the answer is a ‘YES’ well.. Don't settle for ordinary!

Get in touch to see how we can transform your brand into something extraordinary!

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