Why we're loving Nutter Butter right now... and we aren't even US based. TikTok is a platform that brands still overthink and get wrong.

Yet, this little nut cookie has amassed 1.1 million followers and engagement on a next level.

And here's why...

Let's be 'very demure, very mindful and very cutesy' when it comes to jumping on social trends.

But, on a real, let's talk about this. Having fun with content and comms is one the best ways to reach your audience, but be careful and here's why....

What is geolocation advertising?

Geolocation advertising, also known as location-based advertising, is a marketing strategy that uses the physical location of a consumer's device to deliver targeted advertisements. So, Let’s look at re-evaluating customer targeting with the evolution of geolocation and OOH advertising…

The Power of CGI in marketing campaigns is no longer about going viral… as it doesn’t always mean long term success.

CGI has emerged as a creative and pivotal tool in achieving marketing goals…

📸: Pinterest/ Nike YouTube

What is cross channel media measurement? It’s a measurement that analyses and compares campaign performance across various marketing channels like television, radio, print, online and social media.

That’s why the time is now for you to focus on cross-media measurement and we’re here to give you some insights and solutions…

We understand that sometimes CMOs and Brand managers face challenges when planning budgets for the year. We get it and we’ve got you.

Money and budgets shouldn’t be a hard conversation to have…