BOXED WATER
(CAMPAIGN CONCEPT)
Campaign Concept:
"Rehydrate your lifestyle, reimagine your impact."
Overview:
We wanted to captivate the diverse interests of the 25-45 age group, focusing on health, wellness, lifestyle, and real-life experiences.
The key strategy to collaborate with influential Creators who align with Boxed Water's values of sustainability, health-conscious living, and a commitment to reducing environmental impact.
By focusing on wellness, lifestyle, and real-life impact through authentic collaborations with Creators, the "Refresh Your Story with Boxed Water" campaign focuses on brand building, awareness but also establish a meaningful connection with audiences.
Campaign pillars:
Key performance indicators (KPIs):
Creator partnerships/ brand ambassadors
Lifestyle reimagined content creation that creates real-life Impact
Encourage and generate user-generated content
Track campaign interactions, growth with data-driven cross-channel solution.
Out of home (OOH):
City-wide campaigns: To create eye-catching murals/and CGI elements that showcase the brand's commitment to sustainability. Include things like QR codes (linking to campaign content and social channels) and viralability to support and drive conversations, engagement, intrigue and search.
Advertisements (transit): To utilise buses and tube stations to feature vibrant visuals and impactful messages about Boxed Water's and to support the digital campaign and paid ads.
Pop-up experiences/ activations in real life (IRL): Consumers love IRL experiences. We’d create pop-up events, activations and experiences offering samples, interactive installations, and the chance to meet and engage with the brand and creators aligned with the campaign.
