SCHOLL x VEET 

SCHOLL X VEET MASTERCLASS BRAND ACTIVATION

We really enjoyed working with Rochelle and the team on this. All the little details they included was amazing. We gained great feedback during and post event. We could 100% use them again.

Head of Brand, Charlotte

PROJECT AND EVENT BRIEF

Scholl and Veet are two leading brands in the beauty and lifestyle space. We were briefed to create an activation and collaboration that would join these two brands together.

Th activation aimed to showcase the synergy between both brands while providing influencers and media with an immersive experience. The event featured a dynamic mix of activities, expert panels, and entertainment, culminating in a vibrant dinner and party.

EVENT OBJECTIVES

Highlight the collaborative partnership between Scholl and Veet.

Engage influencers and media within the beauty and lifestyle sectors.

Generate organic content and social media attention among Millennials and Gen Z

Drive website engagement and sales for both Scholl and Veet products

EVENT DETAILS

Target audience: beauty and lifestyle influencers along with press and media representatives from top-tier publications such as Grazia, Stylist, Cosmo, Red and many others.

Activities and stations: Interactive stations showcasing Scholl and Veet products, live demonstrations, hands-on workshops and experiential zones.

Entertainment: Live DJ performance to create an energetic ambiance throughout the event.

Panel talk: Industry experts and team members from each brand discussing relevant topics in the beauty and lifestyle domain, including skincare, hair removal and self-care routines.

Dinner and after party: A sumptuous dinner followed by a lively party to conclude the evening on a high note.

Over 250+ PIECES OF ORGANIC CONTENT SHARED ACROSS SOCIALS

220% INCREASE TO VEET WEBSITE POST EVENT AND PURCHASE RATE

Over 800+ FOLLOWERS COLLECTIVELY GAINED ACROSS BOTH CHANNELS

88% INCREASED SALES FOLLOWING THE EVENT, WITH AN AVERAGE 30% RETURN CUSTOMER

FEATURE ACROSS 50+ PUBLICATIONS ONLINE AND PRINT

BRAND ACTIVATION PROVED TO BE A RESOUNDING SUCCESS FOR BOTH BRANDS

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