TOO FACED
Peachy Beauty Collection
PROJECT AND EVENT BRIEF
To launch and promote their new Peaches and Cream product range. among beauty enthusiasts, influencers and press. The Too Faced Peaches and Cream activation goals was to engage with the target demographic (age range 21 - 30 Millennials and Gen Z), increasing brand awareness across store and digital channels among consumers, press and Beauty Influencers, and to drive and increase demand. The event generated significant buzz and sales, laying a strong foundation for future brand activations.
KEY FEATURES OF ACTIVATION
Live demonstrations of the new Peaches and Cream product range with Makeup Artists
Interaction with in-house Too Faced Beauty experts and brand ambassadors.
Goodie bags fulled with Too Faced goodies for attendees.
Attracted guests like Karen Harding and Camden Cox music artist.
Attend by over 35 beauty journalists and 20+ Beauty Influencers
Attendance of over 200+ attendees over 2 days, across consumers, media and Influencers.
Significant UGC shared on Instagram stories and main feed.
Generated over £5k in sales through website, with a 200% increase in traffic.
Product performance Sold out of the most popular product, Peachy Lips.
Demand: A waiting list of 300+ names for the product.
Camden Cox with her Peaches and Cream palette
