#SalsitBabeWatch
COACHELLA CAMPAIGN
CAMPAIGN BRIEF
Build brand awareness among US influencers through pre-festival outfit activations and IRL branded events during Coachella.
The #SalsitBabeWatch Coachella campaign successfully achieved its goal of increasing brand awareness among US influencers. The integrated approach of pre-festival teasers, influencer collaborations, and on-the-ground activations led to significant social media growth, boosted sales, and a highly attended real-life brand activation.
INSTAGRAM GROWTH: FROM 3,576 TO OVER 7,000+ OVER COACHELLA WEEKEND
DIRECT SALES: GENERATED $15K IN SALES THROUGH ACTIVATION
OVER 750+ ATTENDEES ACROSS POP-UP POOL PARTY AND SMALLER ACTIVATIONS
#SalsitBabeWatch
CAMPAIGN HIGHLIGHTS
Pre-festival outfit activations;
Social Media Teasers (2 Weeks Before Coachella)
Engaging followers with pre-launch posts, sparking anticipation
Created influencer Collaborations (1 Week Before Coachella)
Partnered with fashion influencers to create Coachella lookbooks
Leveraged influencers' reach on Instagram, Twitter and blogs
Exclusive Online Discounts (leading Up to Coachella)
Created #SalsitBabeWatch hashtag to support online and IRL activation
Encouraged UGC across socials
ACTIVATION HIGHLIGHTS
During Coachella IRL branded events and activations
Created various brand activations and events throughout Coachella Weekend
Eye-catching booth with Instagrammable moments.
Leveraged festival atmosphere for brand visibility.
Pop-Up Pool Party (Day 2 of Coachella) working and partnering with AOK and Paradiso
Exclusive event with influencers and celebrities.
Live streamed parts of the pool party for wider audience engagement.
Smaller satellite events (throughout Coachella weekend)
Hosted events at local hotspots to engage festival-goers.
Collaborated with influencers to amplify brand presence.
