Building cultural fluency into marketing has become increasingly important in today's diverse world.

Consumers expect brands to understand and appreciate their cultural values, beliefs, and practices…

Ooohhh let’s talk TikTok… but TikTok Ads.

There is real power in investing in ads on this platform and working with Creators to help drive band awareness, reach and engagement. But, before you go ahead and just start creating and spending… you might want to read this first…

Is Diesel brand making a comeback?

The simple answers is yes… Yes it is!

The brand's iconic "D" logo has been seen on clothing items and accessories, such as bags, dresses, and tops, and has become a symbol of fashion nostalgia for many young consumers.

This revival can be attributed to a variety of factors, including social media platforms like TikTok

TikTok is the Google!

There is real power in TikTok marketing (when it’s working alongside your other marketing efforts).

We have some insights into how to have TikTok success, welcome to TikTok 101…

Marketing plays a pivotal role in your brand's success.

However, many of you CEOs and business owners often find yourselves tempted to take the reins of marketing, believing you can drive your brand to new heights single-handedly…

Celebrating another successful year volunteering with Worktree. Rochelle is in the Top 3 volunteers this year (well 2nd place), missing out on the top spot by 1 session…

If you know Rochelle, she’s very competitive - but is it really about the winning?