PROJECT OVERVIEW

Here's a breakdown of how we secured House of VOGA (HOV) on a peak slot on the Kate Garraway Good Stuff TV show, along with the results and reviewing figures to support the TV placement.

Pitching strategy: We devised a strategic marketing plan that combined media and TV placements. We pitched to the producers of the Kate Garraway Good Stuff TV show, highlighting the unique elements of VOGA - a fusion of yoga and voguing, along with its popularity, uniqueness and relevance in the fitness and wellness space.

Brand presentation: The pitch emphasised how VOGA aligns with the themes of the show and its target audience. We showcased the brand's vibrant aesthetic, energetic atmosphere, and its appeal to viewers interested in innovative fitness trends.

Live demonstration: HOV conduct a live demonstration on the show, showcasing the dynamic and engaging nature of VOGA sessions.

By securing a peak slot on the Kate Garraway Good Stuff TV show and effectively showcasing the brand through a live demonstration.

HOV not only reached a broad national audience but also generated tangible results in terms of increased engagement, website traffic, and sales, affirming the effectiveness of TV placement within a marketing comms strategy