ROSCA - MUSIC SINGLE
‘JACK’
SOCAL MEDIA RELATIONS AND PRESS
We worked and supported Rosca a UK Rapper (and his wider team) on the launch of his single ‘Jack’. Our main role was to support on social content, press and media relations around the fundraiser for the single and the story behind it.
PROJECT AND EVENT BRIEF: LAUNCH SINGLE ‘JACK’
We were brought for the three month campaign to support Rosca and his internal and external teams on his up coming single ‘Jack’. His team reached out for us to work on social content and media/PR relations.
We assisted with setting up and branding his Instagram and TikTok page, as well as working and assisting the digital and website team.
They also worked with us on content creation and Art Directing across social media channels and photoshoots. The project was designed to communicate and telling his and Jacks story, engaging with the right target audience and media outlets. We tapped into our black book of contacts to support on PR, media relations across TV, radio, Podcasts, print and digital
CAMPAIGN NARRATIVE AND STORY
One year on from the terrorist attack that resulted in two tragic deaths on London Bridge (29.11.19), one of Jack Merritt’s closest friends, an amateur singer-songwriter, whom he met through Cambridge University’s ‘Learning Together’ programme, Rosca Onya, is launching ‘Jack’, a memorial rap single in Jack’s memory.
Rosca is hoping to raise £5,000 before the end of the year for non-profit organisations Learning Together, Just for Kids Law (JfKL) and JENGbA (Joint Enterprise Not Guilty by Association), from sales of his poignant and heartfelt single.
GAINED OVER 8,560 FOLLOWERS (ORGANICALLY) WITHIN THE FIRST 48 HOURS
SOCIAL RESHARES VIA DAVE (UK RAPPER), SHAUGHNA PHILLIPS AND MANY OTHER UK ARTISTS
RAISED OVER £5,060 FOR HIS SINGLE VIA Go Fund Me
GAINED OVER 50+ OF PRESS & MEDIA COVERAGE ACROSS TV, PRINT & DIGITAL
Our strategy vision, storytelling, creativity and media contacts helped to tell and push Rosca story on a national scale, that was touching and compelling. Our combined efforts with his team had a positive impact on the single launch, raising money and building brand awareness.
BBC Radio 5 Live
Newsbeat
BBC Radio 6
GMB
